CliftonStrengths Leadership Workshop — Marriott International BMSC Team, China
Context:
In September 2016, Marriott International completed its acquisition of Starwood Hotels & Resorts Worldwide, creating the world's largest hotel chain. The merger added 11 brands — including Sheraton, St. Regis, and Aloft — to Marriott's portfolio, significantly expanding its footprint across Europe, Latin America, and Asia. Bringing together senior leaders from across the newly merged organisation was a strategic priority.
The Engagement:
In August 2017, Chief Marketing Officer Peggy Roe commissioned Victor to design and deliver a CliftonStrengths Leadership Workshop for the senior Management Team from Marriott's Branding, Marketing, Sales and Consumer Services (BMSC) division. The workshop was held in Sanya, China.
The Challenge:
Following the merger, senior leaders from different organisational cultures needed to deepen relationships, build mutual understanding, and increase their capacity to work collaboratively under a unified leadership team.
The Approach:
Victor designed the session around team dynamics, using his integrated CliftonStrengths methodology to help senior leaders understand how their individual talent themes shape the way they work, lead, and relate to one another. The workshop balanced CliftonStrengths frameworks with facilitated discussion, interactive activities, and group reflection — creating both insight and practical application for a high-performing leadership team.
Outcomes:
Senior leaders left with greater self-awareness, a shared strengths language, and practical insights for strengthening collaboration across the newly merged BMSC team. The workshop received a 10/10 rating from multiple senior leaders including the Chief Marketing Officer.
What Senior Leaders said:
"Thank you for the great facilitation. Really excellent workshop! Thank you for keeping it simple and discussion oriented. I really enjoyed understanding my strengths and the team. I highly recommend this workshop. 10/10!" — Peggy Roe, Chief Marketing Officer, Marriott International
"The greatest benefit for me was understanding a new way of looking at my strengths. I also learnt about the strengths of my team and how best to work with them. There was great facilitation and great humour — this made the workshop very enjoyable and interactive. I wish the workshop was longer! I highly recommend this workshop. 10/10!" — Krizia Li, Senior Director, BMSC Planning & Services, Marriott International
"The greatest benefit for me was understanding and clarifying my strengths — what they mean and how they influence my actions and others. Great facilitation — positive, interactive and fun! I highly recommend this workshop. 10/10!" — Irene Lin, Vice President, Digital, Loyalty & Portfolio Marketing, Marriott International
"The greatest benefit for me was gaining the ability to identify my top strengths to enrich my leadership style and acumen. Very scientific yet inspiring. 9/10!" — Lawrence Ng, Vice President, Sales & Marketing (Greater China), Marriott International
"This workshop helped me understand that strengths is the best driver for team performance. A great workshop with lots of interactive activities. 10/10!" — Cannie Kwok, Director, Human Resources, Marriott International
Victor's Ongoing Work with Marriott International:
This engagement is also part of Victor's CliftonStrengths coaching and workshop work across Asia and internationally.
Learn more about CliftonStrengths Leadership Workshops for Senior Teams.
