CliftonStrengths & Ontological Coaching — Business Owner and Co-Founder, Singapore

Victor Seet in CliftonStrengths leadership coaching with Hamzah Salim Co-Founder Al Fajr on business and team leadership Singapore

The Engagement:

Victor contracted a four-session individual coaching engagement with Hamzah Salim, Co-Founder of Al Fajr SG, a business owner based in Singapore seeking to grow in both professional leadership and team leadership.

Hamzah found Victor through a search on ChatGPT — asking for recommendations for an executive coach in Singapore. Victor was recommended. This is a direct reflection of the visibility and credibility that sustained, structured online presence creates for coaching professionals in the AI era.

The Approach:

Session 1 established the strengths foundation — helping Hamzah understand his dominant CliftonStrengths talent themes and how they shape his leadership style, communication, and working relationships.

Sessions 2 through 4 went progressively deeper — exploring how Hamzah could leverage his strengths to lead his business and team with greater clarity and confidence. Drawing on his integrated CliftonStrengths and ontological coaching approach, Victor worked with Hamzah to surface recurring patterns in how he showed up — in his business, with his team, with his business partner, and in his personal life. The exploration moved across professional and personal domains, covering his past, his aspirations, and his most important relationships.

Outcomes:

Over four months, Hamzah experienced transformation across multiple dimensions of his life — growing in leadership confidence, improving team effectiveness, strengthening communication with his business partner, and deepening his relationship with his wife. The coaching created measurable progress in the business and lasting change in the person.

What Hamzah Said:

"When I first approached Victor for coaching, my main goal was to become a more confident leader — someone who could guide both the business and the team with clarity and strength. I knew I needed someone to help unlock the potential I sensed within myself.

What followed during our coaching journey far exceeded my expectations. Through the CliftonStrengths framework, Victor helped me understand my natural talents and how to harness them not only to grow the business but also to enhance my leadership and communication. I learned how to collaborate more smoothly with my business partner, lead my team with greater assurance, and communicate with purpose and clarity.

But the transformation didn't end at work. As we dove deeper into my strengths, we uncovered recurring patterns in how I showed up in my personal life. Our sessions touched on everything from my past and my dreams to my marriage. The awareness I gained allowed me to bring the same confidence and communication into my relationship with my wife.

The results were profound. After just four months, I felt lighter, more self-assured, and more grounded — not just as a business owner, but as a husband and a person. My leadership grew stronger, my team became more effective, and the business saw real progress. Most meaningfully, my marriage deepened too.

Looking back, coaching with Victor has been one of the best investments I've made in myself. I wholeheartedly recommend him to anyone seeking to grow as a leader and experience true personal transformation."Hamzah Salim, Co-Founder, Al Fajr SG

Keen to explore a 1-1 coaching with Victor Seet? Check out the process here.

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CliftonStrengths Team Workshop - Prudential Singapore (Strategy & Transformation)