Strengths-Based Selling - Great Eastern Financial Advisors

𝐖𝐡𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐚𝐬 𝐚 𝐅𝐀?

👉 Did I hit my numbers?

For many Sales Professionals, this is often Top of the mind concern.

Performance measurement isn’t complicated. The scoreboard or sales result is always visible. 📈

✅Most who chose sales for a living are already self-motivated. The systems reward results. The incentives are clear.

But not everyone gets the outcomes they want. ❌ That was my personal lived experience too.

🔆 One of my biggest breakthroughs comes from learning and understanding HOW I SELL.

- What is it about the way I naturally build trust?
- What kind of conversations flow easily for me and what do I stumble in?
- What do I do almost effortlessly that others might struggle with?

That self-knowledge changed everything.

And that was what I hoped would land with the group of financial advisors I was speaking to.

Over 70 FAs from Great Eastern.
A wide range of ages and experience.

Many had already completed their strengths assessment. But the unspoken question in the room was clear:

🆗 “SO WHAT?”

So what if I have these identified talents? 
What does this mean for client development work or pitching or when I am building my sales pipeline?

When an FA sees:
☑️Why certain conversations feel easy or draining
☑️Why they are so energised at specific stages of the sales process and stuck at others
☑️Why they succeed consistently with certain client profiles but not others

✅When an insight connects, the person shifts. Clarity lifts up the veil 💯

Strengths, on its own, is not insight.

🔅Insight only happens when people can connect it to Real Selling Moments. 🎯

When we understand how our strengths actually help us REPEAT our strong performances, the process becomes sustainable and feels lighter.

That’s the real power of strengths for a FA or any sales person.

I love #strengthsbasedselling